About Us – Przemysław Pruciak | How2Own SEO
Przemysław Pruciak - SEO Specialist

Przemysław Pruciak

SEO specialist with 10 years of experience and a passion for search engine optimization.

Connected to e‑commerce and retail for 13 years, and to SEO for 10 years. Since 2021, I’ve been running my own e‑commerce portals and growing them with SEO. I specialize in a practical approach that delivers real results.

My SEO story

I started as a freelance copywriter, where I first discovered the magic of the written word. I quickly realized that even the best content can go unnoticed without proper optimization.

As a copywriter, I had the chance to work with industry leaders, gaining invaluable experience in creating content that not only engages but also sells. That’s when I understood how important it is to combine quality content with SEO techniques.

Specialization in SEO

Over time, I moved entirely into SEO, fascinated by how search engines work and the opportunities that optimization creates. Over the years I’ve built hands‑on knowledge, testing different strategies on my own projects and clients’ sites.

Since 2021, I’ve been running my own portals and e‑commerce stores, building and growing them through SEO. Projects like goodaudio.pl and voicehub.pl are laboratories where I test the latest techniques and check what really works in practice.

Today I combine my copywriting background with deep technical SEO know‑how to create strategies that work for both users and search algorithms.

13

years in e‑commerce

10

years of SEO experience

100+

projects delivered

Areas of specialization

🎯

SEO for E‑commerce

Optimizing online stores with a focus on conversions and sales.

📝

Content Marketing

Creating SEO‑friendly content that engages users and builds authority.

🔧

Technical SEO

Technical audits, performance optimization, and website architecture.

📊

Analytics & Monitoring

Tracking results, analyzing data, and optimizing the SEO strategy.

My approach to SEO

Practical above all else

I believe the best SEO theory is the one that works in practice. That’s why every strategy I share is tested on real projects and delivers measurable results.

  • Focus on actions that truly move rankings
  • Holistic approach—from technicals to content marketing
  • Continuous testing and optimization
  • Transparency in reporting results
  • Client education as part of the process

Professional journey

2012–2014
Freelance Copywriter
The beginning of my journey writing marketing copy. First experiences creating content for companies across various industries.
2014–2016
Copywriter for industry leaders
Working with major market players and gaining experience in effective sales and marketing copy.
2016–2021
Transition to SEO
Discovering the potential of SEO and gradually specializing in website optimization. Combining copywriting skills with technical knowledge.
2021–present
SEO Specialist & Own Projects
Full specialization in SEO. Running my own e‑commerce portals (goodaudio.pl, voicehub.pl), collaborating with agencies, and building How2Own SEO.

Want to explore my SEO approach?

Check out practical guides and case studies.

Go to the blog